• Ann Arbor
    Ann Arbor
    201 S. Division Street
    Suite 400
    Ann Arbor, MI 48104
    T 734-761-3780
  • Cheboygan
    Cheboygan
    229 Court Street
    P.O. Box 405
    Cheboygan, MI 49721
    T 231-627-8000
  • Detroit
    Detroit
    1901 St. Antoine Street
    6th Floor at Ford Field
    Detroit, MI 48226
    T 313-259-7777
  • Grand Rapids
    Grand Rapids
    250 Monroe Avenue NW
    Suite 400
    Grand Rapids, MI 49503
    T 616-205-4330
  • Troy
    Troy
    201 W. Big Beaver Road
    Suite 500
    Troy, MI 48084
    T 248-743-6000
Go to page >
Go to page >
competitive drive
 

Michael J. Serra

Senior Associate,Ann Arbor

T 734-930-2481F 734-930-2494734-930-2481

competitive drive
Education
  • Wayne State University Law School, J.D., magna cum laude, Order of the Coif
  • Michigan State University, B.A., with Honors
Admissions
  • Michigan
Professional Affiliations
  • Detroit Bar Association (DBA)
  • Federal Bar Association
  • Macomb County Bar Association
  • State Bar of Michigan
Overview

Michael J. Serra primarily focuses on intellectual property.

His work consists of prosecuting, maintaining, and enforcing trademarks and copyrights.  From the inception of an idea, Mike collaborates with clients to develop assets protectable by trademark, such as product design, product packaging, and product/company names.  He also counsels on product claims substantiation and false advertising, trademark concurrent use agreements, and trademark licensing.  This includes dispute resolution through negotiation, mediation, or litigation.  Mike has successfully litigated in state and federal courts, including the U.S. Court of Appeals for the Sixth Circuit.  He has also handled national and international copyright, trademark, and domain name “takedowns” of infringing content, and trademark oppositions in the U.S. Patent and Trademark Office. 

While in law school, Mike served as Assistant Editor and Managing Editor of the Wayne Law Review.  He also served internships with the federal judiciary and Department of Justice and was awarded the Dean's Scholarship for full tuition and the Rakow Scholarship for outstanding work in corporate law classes.

Mike is involved in many community and volunteer organizations.  He is especially proud of his work with the Donate Life Coalition of Michigan, which promotes organ donation throughout the state.  Mike serves on the Coalition’s planning committee for its annual ALIVE fundraiser.

Honors, Awards, and Recognition
  • "Rising Star," Michigan Super Lawyers, 2016
Civic, Cultural and Community Activities
  • Donate Life Coalition of Michigan
    • ALIVE Fundraiser Planning Committee, Member, 2013-present
Professional Activities
  • Detroit Bar Association (DBA)
  • Macomb County Bar Association
  • State Bar of Michigan
Publications
  • Co-Author, Sixth Circuit chapter in ERISA SURVEY OF FEDERAL CIRCUITS, 2016 EDITION (Brooks R. Magratten ed., American Bar Association 2016). 
  • Avoiding an Ethical Iceberg: How Clawback Agreements are Altering the Attorney-Client Relationship, 58 WAYNE L. REV. 509 (2012).
  • Exhausting All Options: How Michigan Can Use Vehicle Idling Legislation to Combat Global Climate Change, CHICAGO-KENT COLLEGE OF LAW, JOURNAL OF ENVIRONMENTAL AND ENERGY LAW (Spring 2012).

 

Representative Matters
  • Management of Global Trademark Portfolio for Leading Manufacturing Company
    Currently managing global trademark portfolio for a leading manufacturer.  Tasks include coordinating with foreign counsel for oversight and strategy in implementing country specific branding goals while facing challenges from foreign trademark offices and third-party oppositions.
  • Leading Manufacturer in Trademark Dispute with Chinese Importer Over Use of Similar Trade Name
    Counsel for a leading manufacturer in a dispute with a Chinese importer over use of a confusingly similar trade name.  To date, successfully removed more than 1,000 infringing items from internet marketplaces such as eBay and Sears, as well as completely shutting down an infringer’s website.
  • Management of National Financial Institution's Domain Disputes to Prevent Marks from Use in Phishing Scams
    Currently overseeing national financial institution’s domain disputes, which entails working with the World Intellectual Property Organization, Internet Service Providers, and Registrars around the world to prevent the institution’s marks from being used in phishing scams or in connection with false or misleading content.

 

Practices & Industries Education
  • Wayne State University Law School, J.D., magna cum laude, Order of the Coif
  • Michigan State University, B.A., with Honors
Admissions
  • Michigan
Professional Affiliations
  • Detroit Bar Association (DBA)
  • Federal Bar Association
  • Macomb County Bar Association
  • State Bar of Michigan